OVERVIEW

Like the Grand Prix itself this project was fast and not for the fainthearted.

In April 2022 Bidsonline were selected to work alongside Power’d Digital on their AusGP Access members program and provide an auction platform as part of their member’s program solution for the Grand Prix fans.

CHALLENGES

Project timeframe under two weeks. Custom design, block chain member data transfers, multi-level auction and member access requirements for Australia's Grand Prix.

In the ideal situation projects like this would normally take a 6-8 week period. Tight deadlines and some unknown variables are normally a recipe for disaster as it doesn’t leave much wiggle room for additional testing or developing contingencies as issues arise.

SOLUTIONS

Custom branded home page for a standard Timed Online Auction website to accommodate two or more tiers of bidders.

Programs Bidder's credentials and memberships tier checked with the block chain when they checked in to give bidders the appropriate access to the auctions.

Bidsonline's standard catalogue listings and bidding page supplied. Bidsonline's standard administration website to approve bidders, view results and change lot descriptions, bid increments, starting bids etc.

RESULTS

It’s clear that Bidsonline’s auction solutions are a good fit when it comes be being part of a well-rounded member’s loyalty program.

When it comes to tight deadlines, a clear scope of works and realistic expectations are necessary to ensure timely delivery of the solution that works and meets both the client’s expectations, plus a smooth and pleasant experience for their member who participated.

In addition to providing a quality and robust auction platform Bidsonline delivered both automated and campaign scheduled email communications to launch the auction component of this program. We also help drive member engagement in the final hours of the auction, with reminder emails, outbid SMS and email notifications.

WEBSITE DESIGN & LAYOUT

EMAIL COMMUNICATIONS